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Failure
Walker: Failure is more than an option for advertising, it is a necessity; http://eicker.at/Failure
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Social Media Planning
Solis: In social media, failing to plan is planning to fail. Answers require research, not just listening; http://eicker.at/29
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Gamification
Meaningful Play, getting gamification right with: meaning, mastery, autonomy; http://eicker.at/Gamification @dingstweets
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